Post by account_disabled on Mar 4, 2024 0:26:01 GMT -7
August Serverside tag management offers these four advantages serverside tag management data maintenance data collection The development of ad blockers the entry into force of the General Data Protection Regulation GDPR and the massive restriction of thirdparty cookies have significantly reduced the scope of data. This is where serverside tag management comes into play. Not only does it open up new technical possibilities for data collection in an increasingly restrictive digital world but it also offers teams the opportunity to better care for their data.
Serverside tag management While with clientside tagging Country Email List the data between the browser and user is sent directly to external providers with serverside tag management a tracking solution is switched between the users browser and the endpoints. The data is sent to the tracking solution with a single request. This is where the data is prepared and distributed to the various partners. Four advantages at a glance . Collect highquality data more easily With a serverside approach a users data is sent centrally to the tagging solution. This in turn prepares the information and forwards it to third parties. With serverside tag management the quality of the data.
Can be checked as part of data governance errors can be identified and they can be corrected with due care. For example the IP addresses can be removed or anonymized so that sensitive personal data is not passed on to third parties. There are far more resources and controls available for this data cleansing. Doing the same thing with a clientside approach is possible but it puts a lot of strain on the browser side and the customer experience CX can deteriorate significantly. Highquality recording also ensures uniform data transmission and thus smooth operation of the solutions supplied with the data. In addition serverside data processing also helps address the discrepancies observed between analytical such an analytics tool and transactional data due to ad blockers.
Serverside tag management While with clientside tagging Country Email List the data between the browser and user is sent directly to external providers with serverside tag management a tracking solution is switched between the users browser and the endpoints. The data is sent to the tracking solution with a single request. This is where the data is prepared and distributed to the various partners. Four advantages at a glance . Collect highquality data more easily With a serverside approach a users data is sent centrally to the tagging solution. This in turn prepares the information and forwards it to third parties. With serverside tag management the quality of the data.
Can be checked as part of data governance errors can be identified and they can be corrected with due care. For example the IP addresses can be removed or anonymized so that sensitive personal data is not passed on to third parties. There are far more resources and controls available for this data cleansing. Doing the same thing with a clientside approach is possible but it puts a lot of strain on the browser side and the customer experience CX can deteriorate significantly. Highquality recording also ensures uniform data transmission and thus smooth operation of the solutions supplied with the data. In addition serverside data processing also helps address the discrepancies observed between analytical such an analytics tool and transactional data due to ad blockers.