Post by account_disabled on Mar 8, 2024 20:20:28 GMT -7
podcasting and a pioneer in exploiting online audio. In Spain it was " Podcasting Spain ", created by Javier Cuesta and Antonio Villegas in 2004, the podcast that most stood out and promoted this format in our country and in Latin America. Today, there are many popular podcasts worldwide such as Crime junkie , a true crime podcast that has more than 10 million listeners each week, or The Joe Rogan Experience , an interview podcast that often appears in the top 10 on iTunes. . In Spain two of the most popular are Nadie Sabe Nada or The Wild Project . Differences between podcast and radio Although both podcasts and radio transmit audio content, there are several differences between them: The radio is broadcast live with a set schedule, while the podcasts are on demand.
The radio audience is usually broader and more general, while podcasts are aimed at specific audiences or market niches. As for advertising, on the radio it is commented by the presenter or pre-recorded advertisements are inserted that are not always related to the program, and in the podcast it is usually in the form of episode sponsorships or mentions related to the content. In this table you will better understand UK Phone Number the main differences between both formats: Note: If you view the table from your mobile, swipe it with your finger to view all the columns. Programming and consumption The demand In real time Public Specific niches General Duration of the program Variable, from a few minutes to several hours Established, usually several hours Advertising Integrated into the integrated into the content Advantages of creating a podcast The main advantages of including a podcast in any content strategy are: Easy and comfortable content Listeners will be able to listen to your podcast anytime, anywhere, allowing you to offer them content compatible with other activities such as driving, cooking, or playing sports.
Greater specialization and authority If you create a podcast focused on a specific topic, you will have to specialize until you gradually become an expert. This way you can also attract a committed and loyal audience that will help you position yourself as an authority in the sector. Personal brand boost By offering audio content and accompanying it with your voice, you can better show your personality and a more authentic and approachable side of your personal brand. Creative and narrative flexibility As a producer you will choose the topics, format and length of your podcast, which is something that few formats offer. You can also include music, sound effects and other creative elements to make your content more attractive and entertaining. Greater interaction and community The podcast makes it easy to create a loyal and engaged community by allowing you to ask questions and generate two-way conversations with your audience.
The radio audience is usually broader and more general, while podcasts are aimed at specific audiences or market niches. As for advertising, on the radio it is commented by the presenter or pre-recorded advertisements are inserted that are not always related to the program, and in the podcast it is usually in the form of episode sponsorships or mentions related to the content. In this table you will better understand UK Phone Number the main differences between both formats: Note: If you view the table from your mobile, swipe it with your finger to view all the columns. Programming and consumption The demand In real time Public Specific niches General Duration of the program Variable, from a few minutes to several hours Established, usually several hours Advertising Integrated into the integrated into the content Advantages of creating a podcast The main advantages of including a podcast in any content strategy are: Easy and comfortable content Listeners will be able to listen to your podcast anytime, anywhere, allowing you to offer them content compatible with other activities such as driving, cooking, or playing sports.
Greater specialization and authority If you create a podcast focused on a specific topic, you will have to specialize until you gradually become an expert. This way you can also attract a committed and loyal audience that will help you position yourself as an authority in the sector. Personal brand boost By offering audio content and accompanying it with your voice, you can better show your personality and a more authentic and approachable side of your personal brand. Creative and narrative flexibility As a producer you will choose the topics, format and length of your podcast, which is something that few formats offer. You can also include music, sound effects and other creative elements to make your content more attractive and entertaining. Greater interaction and community The podcast makes it easy to create a loyal and engaged community by allowing you to ask questions and generate two-way conversations with your audience.